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Robicelli’s @ DeKalb Market: All In

“If you’re gonna eat a dessert, and you’re gonna eat five billion calories, you need to be all in. You need to be 100% present and remember what the hell you’re doing.”

- Allison Robicelli

Let me tell you a little bit about Robicelli’s.

It all started earlier this year when I had my first Robicelli’s cupcake. Even before I bought the cupcake, and I stood before the four flavors to be chosen from at Crespella, I knew this would be different. There were no vanilla cupcakes! No chocolate! And certainly no sprinkles! And thank goodness, because fuck that.

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Robicelli’s Cupcakes

“The bridge between fine dining and stupid dining,” Robicelli’s is a small Mom & Pop (literally) cupcake company run by husband and wife team, Allison (the Mom) and Matt (the Pop) Robicelli, both Brooklyn natives from Bay Ridge. Passionate about their product and their customers, Allison and Matt are bursting with pride in what they do, and maintain integrity and loving care at every level of their business, using as many natural ingredients as possible and producing new, exciting flavors on a weekly basis (did someone say Chocolate Cheerwine cupcake??)

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