“The bridge between fine dining and stupid dining,” Robicelli’s is a small Mom & Pop (literally) cupcake company run by husband and wife team, Allison (the Mom) and Matt (the Pop) Robicelli, both Brooklyn natives from Bay Ridge. Passionate about their product and their customers, Allison and Matt are bursting with pride in what they do, and maintain integrity and loving care at every level of their business, using as many natural ingredients as possible and producing new, exciting flavors on a weekly basis (did someone say Chocolate Cheerwine cupcake??)
Their small but growing wholesale operation is currently based in Sunset Park and supplies delicious, creative, hand-crafted baked goods to outlets across Brooklyn and Manhattan, from Joe Coffee in Grand Central Station to Crespella in Park Slope. With the help of their tireless interns, dedicated fans, and generous donors, they are poised to take over the world with awesomeness.
Allison and Matt are currently raising funds for their upcoming storefront location that will be opening in this summer’s DeKalb Market, and supplying Brooklynites with the treats they so desperately crave, expanding above and beyond cupcakes into the ethereal world of whoopie pies, brownies, and more. To support this wonderful Brooklyn small business, visit their IndieGogo page.